Collecting and analyzing metrics is very important to generate email performance measurement statistics. Marketers are usually confused with regards to what metrics to choose and which ones are really necessary.

To make your tough job easy, XtraLeads has come up with a few metrics. However, please remember that your list of email metrics must be derived based on your marketing goals.

• Average dollar/money spent on each email sent or delivered
• Average email volume/number of emails sent at a time/order size
• Average bounce rate/soft bounces and hard bounces
• Click through open rates/ unique clicks/unique opens
• Email conversion rate/ response to call to action
• Deliverability ratio – email sent vs bounces
• Net subscribers (number of subscribers + new subscribers – bounces + unsubscribes)
• Spam complaints registered per email execution
• Number of important actions per email execution/ downloads/forwards
• Number of opt-outs/unsubscribes
• Number of visits to your website from email sent
• Average time spent on the email
• Total revenue from email marketing campaigns

Would you like to use an email distribution platform that can easily pull out results for the above given metrics? Contact Us.

Improved Email Open Rates

Increase in open rate will funnel in more enquirers and in turn bring in more business. Though it sounds simple, it involves lot of other factors. Here are the 10 main factors that might influence your open rates:

• Enhance quality of your in-house list
• Improve accuracy of customer database
• Segment your customers into varied groups l
• Customize your ‘From’ field
• Check your content for Spam triggers
• Crafting compelling subject line
• Maximize the preview pane viewing
• Use the right promotional words
• Maintain the right Frequency of email campaigns
• Test your template before sending
• Track your email marketing

Embed hyperlinks within your emails that will take users to the customized landing page. It allows you to track sales coming from your email campaigns. You can also embed tracking codes to understand user behavior and response. This allows you to track the most favored links and topics of your customer.

Moreover hyperlinks allow you to distinguish customers who find you via your emails from those who find you via other means. A good email-tracking platform could give you real-time campaign status including opens, clicks, leads, and improve the efficiency of your campaigns.

Do you want to roll out email campaigns that promise high open rates? Contact Us.

Without winning strategies, managing email marketing can be tricky. This expert white paper by XtraLeads will get you insights on email marketing and the best practices to maximize your campaign results.

Business markets tend to shift with the changes in consumer behavior, preferences, tastes, and other economic factors. These factors can shift the dynamics of the market and reduce the effectiveness of your marketing campaign.

Marketers are now looking at new ways of customer engagement by departing from tradition marketing to online marketing methods. In this pursuit, many marketers are leveraging on email marketing for cost effective online promotion. Apart from savings in marketing dollars, it can be used to build trust, loyalty and expand the brand business.

Email marketing is the most cost effective channel for customer acquisition and to gain repeat business from your customers. Here are the top strategies for improving your email campaign performance:

Obtain permission before you send email campaigns

Permission is rudimentary to email marketing. Law requires that you send emails only to those who have consented to receive your marketing messages. Don’t assume that permission is granted. But, truthfully, identify if the names on those who have granted you permission and email them. The process of permission will get easier for you if you consider their needs in your permission process. Make it easy for your recipients to un-subscribe from your email list whenever they want to.

Segment your subscribers

Relevant email communication to your audience can increase response by ten fold. In order to create relevant experience you should segment your email list based on specific buying traits and interests. Segmentation can be based on tracked reports or the basis of the personal preferences given by the users at the time of subscription. Recent studies show that that campaigns sent to segmented users can give incredible results and greater response.

Improve your opt-in campaigns

Review your existing opt-in process. Give a fresh look and feel to your confirmation page and review the data fields used for collecting user information. Optimize your opt-in procedure by minimizing the input fields. In case you are not using well-structured opt-in policies, then start it to improve the sign-up rates.

Make your messages appealing

Improve response of your email promotion with appealing graphics and attractive content. Make your message stand out in your recipients’ inbox by optimizing all areas of the email template. Enable preview pane viewing by including the most important part of your promotion on the top portion of your email. This enables users to understand the main points of the email with out opening the mail.

Re-organize over used campaigns

If you overuse the template it can annoy customers and bring down the response rates. Change the look and feel of your campaign template with new visuals, graphics and text. Tweaks to your existing campaigns can make it fresh and attractive to audience. Email templates can be changed quickly with out involving much cost and resources, so make the best use of it.
Expand Brand visibility

Enhance your brand name across your market. The more popular your brand the more response you get from your email promotion. Before you make extensive brand promotion, take stock of every aspect of your brand and the expectation of your target audience. Moreover, your brand must sync with its overall personality. Before promoting, understand the user perception of your brand. With this picture, you must craft templates with appropriate design and content that reflect your brand identity.

Comply with CAN SPAN legislation

Comply your email marketing with the with federal anti-spam legislation, the CAN-SPAM Act of 2003. Understand the nuances of CAN SPAM regulations and abide every aspect of the law. Before you send your campaign, check for all areas of the email campaign that touches on this act. For instance, do not mislead users with false subject lines. Include proper un-subscribe option, have clear privacy policy, add postal address to your campaign and etc. Compliance with legal regulations can spare you much trouble and increase your brand reputation.

Test, test and test your campaign

Testing is the most important part of your email marketing. It enables you to experiment and change the different variables with in your email template. Even a simple tweak in the headline, copy or design could make remarkable changes in the response. Most popular areas of test are done on the list, offers, look and feel, days to send, and the frequency of the campaign. After every test, examine the response from your clients. This gives you a good insight into what works and what doesn’t.

Would you like to execute flawless email marketing campaign? Contact Us.

Measuring the results once the email marketing newsletters are rolled out is an important task. The success of any newsletter depends on the accuracy of the results.

XtraLeads has developed a software that makes it possible for us to follow the executed email newsletter, using the tracking codes added in them. The software can trace down the details on clicks, opens, time spent on the page, links back to the website, reviews, feedbacks and other significant aspects.

XtraLeads can also provide you with server and bandwidth support for your email marketing newsletter projects.

Other email newsletter supporting services from XtraLeads include a huge gallery of newsletter templates. You can select a template of your choice and the rest of the complete marketing process can be taken care of by XtraLeads team.

Would you like to track your email newsletter campaign results? Contact Us.

Being an established B2B and B2C email service provider for years together, XtraLeads has developed the few technology solutions to support email marketing newsletters.

Email Newsletter Distribution Software:

XtraLeads guarantees to increase the lead generation ratio by over 200% by offering our superior bulk mailing solutions with in-built intelligence of subscriber management.

This mass mailer software can help you to operate large volume marketing service through email newsletters without any hassles. The automated distribution of thousands of email newsletters can be done at one time using our software, excluding the email addresses of customers who opted out.

If you want to make use of our email newsletter distribution software, Contact Us.

Advantages of Email Marketing with XtraLeads

Email marketing if carried out strategically, can be a herculean marketing tool for enhancing brand recognition, boosting sales, drawing traffic to your website, and building and maintaining customer relationships.

Email Marketing – The most cost effective marketing channel in the market

The first and foremost advantage of email marketing is that it is inexpensive compared to all other marketing means. You can utilize the lion share of your budget on designing your text- and HTML-based e-mail pieces; as paper, printing, manufacturing, and shipping costs are nil!

Email Marketing – The fastest marketing channel

An e-mail communication is quicker than other means of communication. Your time-sensitive information is sent in minutes. Many of your customers will receive it within 30 seconds of it being sent. Likewise, response time is very fast: 80% of customers who respond to an e-mail piece do so within 48 hours of receiving it.

Email Marketing – The personalization advantage

E-mail gives you scope to send personalized messages to specific segments of your customer base. Studies have found that personalization increases the chance that your customer will read it; it also increases the possibility that they will follow your call to action.

Email Marketing – A measurable channel

Unlike other marketing vehicle, the outputs of e-mail marketing can be tracked and measured. You can evaluate the number of open rates, click-through rates and how many recipients ultimately purchased a product or take any other action suggested in the message.

Would you like to use email marketing by XtraLeads for your business? Contact Us.

Time:
Email newsletters can be sent instantly and directly to the target customer. Once you hit the send button, email will reach the recipient almost immediately.

Interaction:
Email marketing newsletters offer an opportunity to send short, personal and engaging news on a regular basis. Communicating with your customers becomes easier and so is developing a healthy long-running relationship.

Brand building:
Email marketing newsletters lives up to the main principle of direct marketing that is one-to-one communication with the customer. You can personalize the newsletter as per your requirements, eventually developing the brand awareness and acknowledgment.

Tracking Results:
Email marketing newsletters makes it easier to track results. You can see at once how many people opened the newsletter, number of clicks and other details. You can get rapid response, analyze and improve the message depending on accurate results.

Do you want to start sending email newsletters? Contact us.

Today, more and more email marketing specialists recommend email marketing newsletters for customer retention and lead generation. They find that using newsletters can reduce the dependency on search engines. Here are some other reasons behind the popularity of email marketing newsletters:

• Customers can be notified on seasonal opportunities on time
• Huge number of customers can be easily kept informed about your organization
• Email newsletters are inexpensive and require little technology

Do you need help to send email newsletters? Contact Us.